Novel Style Studio | retouching graphic design

Design Inspiration My client liked the colors and the pattern on the floor. I kept this in mind throughout the entire design process.	More Design Inspiration The colors and the circular patterns were the inspiration from this photo.

Design Inspiration My client liked the colors and the pattern on the floor. I kept this in mind throughout the entire design process.	More Design Inspiration The colors and the circular patterns were the inspiration from this photo.

CLIENT:

FreeStyle Yogurt & The Dogg Haus

LOGO

PROJECTS:

Identity ~ Illustration ~ Print

Website ~ Packaging ~ Retouching

DESCRIPTION:

This project was started with nothing but a few ideas and about 15 domain names. First, we chose a name, a tagline, a color palette, and then a logo and signage. Next came the yogurt bowl and napkin designs. Then we worked on every inch of the store interior focusing on "fun" & "warmth" since this was a Minnesota frozen yogurt store. We carefully coordinated the branding on EVERYTHING making sure it was cohesive. We sourced & collaborated on the wall color, wave decals, egyptian tile, surfboard tables with wave chairs and finally fun & funky lighting fixtures.

We created several print pieces for FreeStyle Yogurt - die-cut promo cards, 12' banners, posters, flyers & most recently menus for their partnering with Milwaukee based The Dogg Haus hot dog chain.

FreeStyle Yogurt started with one store in 2011 and within 2 years the company expanded to 4 store locations. In 2012 Freestyle Yogurt was voted "Best of the Cites" for frozen yogurt, competing with such major chains like Yogurt Lab & Menchies.