BB Aethetic is a medical spa specializing in botox & dermal fillers. Founded in 2011, in only 4 years Nurse Brittney has become one of the busiest injectors in Columbus. She has already reached the Platinum Plus level with Allergan Pharmaceutical, which places her in the top 6% of accounts in the US. 

 

Since this business was a start-up, Novel Style Studio started from scratch beginning with the naming, obtaining the domain URL, a color palette, logo, tagline and custom avatar designed to resemble Nurse Brittney. We designed the business cards, promo cards and custom gift cards with metallic purple envelopes. 

 

Since most of BB Aesthetic's clients are over 30, Facebook was the preferred social media. We created a custom cover page and launched several successful FB ads with custom illustrations which doubled the # of likes in a month and generated quite a few knockoffs from local competition. Our most successful ad was unpaid and achieved an organic reach of 10K in less than 24 hours.